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Senior Manager, Digital Web Strategy

Role Summary
This leadership role guides the digital evolution of a global industrial brand, shaping its web presence and customer experience across markets. The Senior Manager, Digital Web Strategy will drive digital innovation, content architecture, and user personalization—serving as the central architect behind a high-impact public web experience.

Key Responsibilities

• Lead a team of web marketing specialists to design, manage, and optimize the public-facing web ecosystem
• Develop and champion enterprise-wide web strategy aligned with business priorities
• Own web system design, platform maintenance, and performance optimization
• Build scalable content workflows to support business growth and multi-department input
• Collaborate with marketing, sales, IT, support, and executive teams to ensure alignment
• Utilize tools such as DXP, personalization engines, analytics dashboards, and design platforms to improve outcomes
• Oversee resource allocation, performance coaching, and vendor partnerships
• Strengthen data-driven decision-making by enhancing analytics tracking and insight reporting
• Report directly to the VP of Customer Experience

Ideal Candidate Profile

✅ Extensive experience leading digital strategy for enterprise-level websites
✅ Proven expertise in personalization, user journey mapping, and content integration
✅ Skilled in managing cross-functional teams and stakeholder communications
✅ Strong grasp of analytics tools (e.g. Google Analytics) and DXP platforms (e.g. Acquia)
✅ Background in digital marketing, web systems design, and customer experience optimization
✅ Comfortable guiding creative and technical teams toward innovative outcomes
✅ Strategic mindset with hands-on experience in web delivery execution